WRK HRDR Hoodie

Before the businesses, the long days, the late nights, and all the “how the hell am I going to pull this off?” moments… there was a camera, a YouTube video, and a guy in New York telling us to work harder.

The Work Harder Hoodie is a little homage to the era that inspired a whole lot of us to stop talking about ideas and start building them.

No fancy formula. No secret playbook. Just make something, put it out there, screw it up, learn from it, and work harder.

It’s a reminder of where the idea came from and why we started 24 Attire in the first place.

For the entrepreneurs, the creators, the side-hustlers, and the people who are still trying to turn “I have an idea” into “Holy shit, I actually built this.”

SPECS:
• Cotton and polyester blend fleece fabric
• Fabric weight: 10 oz./yd² (339 g/m²)
• Relaxed fit for easy layering
• Soft fleece-lined hood for added warmth
• Ribbed cuffs and waistband for a secure feel
• Durable double-stitched seams
• Tear-away label for added comfort
• Blank product sourced from Pakistan

GIVES BACK:
⚡ A portion of proceeds supports the Mighty Oaks Foundation, helping veterans, first responders, and active-duty service members find hope and healing.

For the people building something from nothing.
For the ones who refuse to wait for permission.
WRK HRDR.